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A passion for cycling has driven Prime to develop a range of high performance components from carbon wheels to aero bars. Our in house R & D team work closely with industry leading manufacturers to ensure Prime components are at the cutting edge of performance.

At Prime our main goal is to create race winning components that are accessible to all. Being competitive road cyclists ourselves we strive for marginal gains and are continually testing the latest technologies to ensure we are leading the way in the performance components market.

A passion for cycling has driven Prime to develop a range of high performance components from carbon wheels to aero bars. Our in house R & D team work closely with industry leading manufacturers to ensure Prime components are at the cutting edge of performance.

At Prime our main goal is to create race winning components that are accessible to all. Being competitive road cyclists ourselves we strive for marginal gains and are continually testing the latest technologies to ensure we are leading the way in the performance components market.

Wheels

CARBON

Deliver stiffness, light weight and superior aerodynamics – boosting acceleration and speed. Tubeless ready for the latest generation of performance tires.

Wheels

ALLOY

Our Alloy clinchers are tubeless ready for more puncture protection and less rolling resistance, a true all-rounder.

Adventure

Gravel

For the road less traveled - We've got a range of wheels and components for your next adventure.

Accessories

Components

High-quality and performance-engineered components.

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Prime Top Tube Nutrition Pouch
Prime Top Tube Nutrition Pouch
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Prime Double Wheel Bag
Prime Double Wheel Bag
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Finance provided by PayPal Credit. Terms and conditions apply. Credit subject to status, UK residents only, Wiggle Ltd acts as a broker and offers finance from a restricted range of finance providers, PayPal Credit is a trading name of PayPal (Europe) S.à.r.l et Cie, S.C.A. 22-24 Boulevard Royal L-2449, Luxembourg.

© Wiggle Ltd. 2022.

Wiggle Ltd. 1000 Lakeside, Suite 310, Third Floor N E Wing, Portsmouth, Hampshire, PO6 3EN, United Kingdom

VAT No: GB 884 2571 94 | Company No: 02667809

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Privacy Policy | Cookie Policy | Terms & conditions

Finance provided by PayPal Credit. Terms and conditions apply. Credit subject to status, UK residents only, Wiggle Ltd acts as a broker and offers finance from a restricted range of finance providers, PayPal Credit is a trading name of PayPal (Europe) S.à.r.l et Cie, S.C.A. 22-24 Boulevard Royal L-2449, Luxembourg.

© Wiggle Ltd. 2022.

Wiggle Ltd. 1000 Lakeside, Suite 310, Third Floor N E Wing, Portsmouth, Hampshire, PO6 3EN, United Kingdom

VAT No: GB 884 2571 94 | Company No: 02667809

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