In 1992 Shane Cooper stood before a knitting machine given to him by his father and began experimenting. His invention fueled the start of DeFeet.
Cooper discovered a way to knit athletic socks that was completely new to the market, by taking traditional knitting methods and reversing them. His product, the Air•E•Ator® sparked a revolution in athletic socks that continues today. DeFeet is a company that often turns traditional methodology on its head en route to finding new solutions for athletes.
DeFeet's state-of-the-art factory is located in the foothills of the Blue Ridge Mountains of North Carolina. Here their manufacturing strength is melded with the company's spirit and design prowess. DeFeet knows that their customers are not ordinary. You don't settle for less. You don't want to wear items that have been churned out for the masses. You want true craftsmanship.
Collectively, the DeFeet staff has literally centuries of knitting experience. Spirit, strength and craftsmanship. These elements exist at DeFeet to create the best performing products of their kind. It's why DeFeet is "Made for Driven Soles."