The history of Dainese began in Molvena, Italy in 1972. Lino Dainese started designing and making protective apparel for bike riders. Taking inspiration from the geometry of medieval armory and from nature itself, Dainese made technological innovation for protection during sports their true mission. To Dainese, safety means protection, comfort and reliability; factors which, when properly balanced, lead to the creation of highly effective products which meet the requirements of a wide range of customer needs. It was Dainese who conceived the idea of “head-to-toe” protection which combines various apparel components with rider protection, and optimizes performance and weight.