Established in 2011, Cycology Apparel is the brainchild of artist-designer Sarina Tomchin and her husband Michael Tomchin, now Managing Director of the company. Borne out of a frustration with the lack of quality T-shirts available to sports enthusiasts, Cycology is a creative brand inspired by our passion (some say obsession) with cycling.
The creative force behind Cycology is an artist & designer who would rather be a full time athlete. Many 1000’s of kms of running, riding bikes, paddling, ocean swimming and any other sport that provided the endorphins and adrenaline she’s addicted to led to 1000’s of mad scribbling’s about Cycling and “Cycology”.
Training and racing with other mad & gifted athletes with great senses of humor often leads to inspiration for unique graphics. Some of these have eventually make it onto Cycology's apparel which we hope will also inspire our customers to buy and wear their passion for sport on their sleeves… or chests.