ProRace was born in the first year of the new millenium.
It's parent is Feryn New International, the leading distributor of cycling products in Belgium and The Netherlands. Feryn's portfolio includes top brands such as Assos, Giordana, Carrera and many others. The company continues to market these products, but has created the ProRace brand to reach a different part of the market.
We recognized that next to the top brands, there is demand in the market for quality products at affordable prices. The ProRace brandname stands for a complete range of products. Frames, clothes, accessories, you name it. We made the ProRace products suited for mass-marketing, without compromising on the quality.