The wind and water resistant AVIP Softshell Bootie has been designed for changeable riding conditions. They're reinforced in the toe and heel area for durability and have a reflective POC logo at back for improved low light visibility.
AVIP - Attention, Visibility, Interaction, Protection
AVIP is a vision and concept, which has been created by collaborating with some of the best minds in science, health and technology to redefine the future of road bike safety and performance. Products developed to support attention, visibility, interaction and protection - including the finest and most uncompromising cycling apparel, materials, making, accessories and functional details for efficacy, without sacrificing safety.
ATTENTION- Is about achieving a simple, but crucial, objective and grabbing others attention to your presence. Attention uses the best possible tools to ensure a cyclist is recognized clearly, and in milli-seconds, by others in traffic through addressing the five senses independently or in combination.
VISIBILITY- Optimizing visibility in a number of different situations and scenarios, including season, weather, time of day, distance, environment and light conditions. Through scientifically understanding how, color, material, contrast, patterns, motion and light interact it provides an insight to develop the best possible visibility and recognition on the road.
INTERACTION- It is about researching the possibilities and opportunities for communication and technological interaction between a rider, motorists and pedestrians to support proactive safety. Interaction applies new ideas to what can be done with modern technology to allow a rider to worry less about other road users and surroundings and focus solely on riding. Interaction also supports communication with the outside world in post incidents situations where there is a need for rescue or emergency.
PROTECTION- The core of POC’s experience, understanding how to develop physical protection focuses on minimizing the amount of energy being transmitted to the users brain and body. All engineered with innovative technology and a specific user and activity in mind, ultimately optimizing protection without compromising performance.
POC is a Swedish company, built on a strong mission; to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. POC has in many ways already set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions, to increase the degree of protection. POC works in a cross scientific way, from the office at Nacka gatan 4, in Stockholm. The organization involves competences from different fields, such as engineers, material specialists, industrial and graphic designers, neurologists and back specialists. Stockholm is an important center for some of Europe’s leading research and development experts in the areas of safety, medicine, health care, advanced product development and testing. It´s our mission to do everything we can to develop protective gear that can save lives and reduce the severity of injuries. All our products have been tested by top world gravity sport athletes and then further refined to perfection. Our athlete friends love to go flat out but without suffering cuts, bruises and headaches, or in the worst cases, risking back or brain damage as a result of crashes that sadly happens to even the best athletes. The end result is a line of lightweight, high performance gear that offers the ultimate protection against injury thanks to superior impact absorption and penetration resistance. When developing a product at POC, we do it in the spirit of doing the best. We never compromise in choosing materials or construction, and we never compromise safety, quality or performance.
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Wiggle Ltd. 1000 Lakeside, Suite 310, Third Floor N E Wing, Portsmouth, Hampshire, PO6 3EN, United Kingdom /
Company No: 2667809 /
VAT No: 884 2571 94
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Executive Director: Stefan Barden.